Best Odds Guaranteed (BOG) is a bookmaker offer on horse racing: if you take a fixed price and the horse's starting price (SP) is bigger, you're paid at the bigger price. If the SP is shorter, you keep the price you took. Either way, you get the better of the two.
A worked example
You back a horse at 5/1 in the morning with a £10 win bet. The horse drifts in the betting and its starting price is 8/1.
| Without BOG | With BOG | |
|---|---|---|
| Price paid | 5/1 | 8/1 |
| Profit | £50 | £80 |
| Total return | £60 | £90 |
BOG doesn't make a losing bet win. It only improves the payout on winners (and on the place part of each-way bets) when the price drifts.
Terms to check
- Which races: BOG usually covers UK and Irish horse racing only.
- When it starts: some bookmakers only apply it to bets placed from a set time on race day.
- Bet types: singles are nearly always covered; multiples and each-way bets vary.
- Limits: there is often a cap on how much extra a BOG payout can add.
- Eligibility: bookmakers can remove BOG from individual accounts.
Why it matters for tips
Tipsters publish at a price that is available when the tips go live. With BOG you can bet straight away without worrying that waiting would have got a bigger price. It is one reason we note the terms alongside our daily tips.
FAQs
What does BOG mean in betting?
BOG stands for Best Odds Guaranteed. If you take a fixed price on a horse and its starting price turns out bigger, the bookmaker pays your winnings at the starting price instead. If the starting price is shorter, you are paid at the price you took.
Does Best Odds Guaranteed apply to each-way bets?
At many bookmakers it does, covering both the win and place parts of an each-way bet, but it is not universal. Check the terms of the offer, which set out the eligible races, bet types, start times and any maximum payout.